“The right story told at the right time can bring valuable attention to your business, even during a downturn.”-Business Week
“PR — even though it is underutilized — is extremely effective when properly leveraged.”-Harvard Business School
“If I only had $2 left, I’d spend $1 on PR.”-Bill Gates
“72% of senior level marketers said PR is most valuable in supporting product marketing and product launches.”-Advertising Age
“You pay for advertising but you pray for PR.”-Unknown
“PR builds brands and generates awareness-fast.”-Inc.
“A good PR story is infinitely more effective than a front page ad.”-Richard Branson
“Historically, PR, marketing and advertising budgets are the first to be cut; however, that could be one of the first mistakes a business makes in an economic crisis.”-CBS Market Watch
“In a downturn, an aggressive PR and communications strategy is key.”-Silicon Alley Insider
“There is no such thing as bad publicity except your own obituary.”-Brendan Behan
