Ten Quotes on the Power of PR

“The right story told at the right time can bring valuable attention to your business, even during a downturn.”-Business Week

“PR — even though it is underutilized — is extremely effective when properly leveraged.”-Harvard Business School

“If I only had $2 left, I’d spend $1 on PR.”-Bill Gates

“72% of senior level marketers said PR is most valuable in supporting product marketing and product launches.”-Advertising Age

“You pay for advertising but you pray for PR.”-Unknown

“PR builds brands and generates awareness-fast.”-Inc.

“A good PR story is infinitely more effective than a front page ad.”-Richard Branson

“Historically, PR, marketing and advertising budgets are the first to be cut; however, that could be one of the first mistakes a business makes in an economic crisis.”-CBS Market Watch

“In a downturn, an aggressive PR and communications strategy is key.”-Silicon Alley Insider

“There is no such thing as bad publicity except your own obituary.”-Brendan Behan

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